Case Study: Future Technology Impact
Need/Goal: Existing SaaS software company wants to identify technology trends that will impact clients and create possible market opportunities
Major changes in various technology areas will change the way operations gets done. Client wanted to identify these changing technologies and rank them in terms of importance and opportunity
Consulting Tasks/Deliverables:
Help organization identify what are the changing technologies for next 2-5 years
Goal was to answer these questions:
How will these changes impact the clients’ operations?
How will the product roadmap be impacted – does this shift or re-prioritize the continual growth of our SaaS software?
How is the competition responding to these changes and where can we find differentiation?
Ultimately the research did show re-prioritization of the product roadmap, identifying promising operational improvements that will add to the value-proposition and help drive revenue growth along including increasing SAM. The innovation will also help preserve ARR.