Case Study: SaaS Operations Software Research
Need/Goal: Analyze and summarize how COVID-19 will affect market/customers and identify impact on product roadmap and go-to-market strategy
SaaS operations software company wants to ensure that the operational changes forced by a pandemic do not interrupt planned growth. Identify where and how opportunities arise to help navigate C19 stronger.
Consulting Tasks/Deliverables:
Research into how C19 has changed the physical world in which the users live and work, and how that ripples into how the technology must adapt and support
The impact of “work from anywhere” on the user-base: is it here to stay? What aspects of operations (support, training, consulting) will change? How will the WFA concept impact the product roadmap? Example: C19 has turbo-charged the need for a quality cloud mobile solution as the primary UI for most users.
Help shape marketing and sales messaging to continue to show value of solution to the prospects. Challenging given various industries impacted differently (some much busier, some much slower). Example: importance of emphasizing tailored impact of importance of “lean” operations including promoting best practices such as 5S, kaizen, Six-Sigma, etc.
Created series of marketing-related content to help organization show vision to existing users and prospects. See example here
C19 is speeding up the impact of the “aging workforce” – helped organization understand these dual but similar impacts and resulting changes to the product roadmap and sales/marketing strategies